Kulfi Beauty

This is my final project for PR 524 - Multimedia Content Creation for Brand Storytelling. The project revolves around South Asian-owned beauty brand, Kulfi. I created billboards, social media graphics, flyers, a festival beauty guide, and a blog post. All of the project elements are rooted in Kulfi's colorful, carefree, and fun brand identiy. You can also flip through my strategy presentation for a more comprehensive look at the concepts.

Strategy Presentation

Title

About

Coachella Color

Title

1/10

Billboards

1/4

flyers

social graphics

shopping guide

Wear-Tested Festival Beauty Must-Haves

Heading out to Coachella this weekend to see Harry Styles? If it’s your fifth time around the festival block, then you know what you’re in for. If it’s your first time, then expect heat, sweat, and runny makeup while you dance to “Watermelon Sugar”. Fear not, I have the right products to keep you looking cute throughout the day.

Prep your face with Live Tinted Hueguard. This moisturizer and primer is whitecast-proof, reef-safe, and will protect your skin from the sun with SPF 30.

Next, elevate your eyelook with Kulfi Kajal Liners. Pick any color that speaks to you and get creative with it. I recommend checking out @kulfibeauty on Instagram for inspo. You can even add some stick-on gems to have more fun with it.

I’m currently obsessed with an extra blush moment so my next rec is Rare Beauty Soft Pinch Liquid Blush. This formula lasts all day long and you can find it in matte or dewy depending on your preference.

Last but not least, finish up your look with Urban Decay All Nighter Setting Spray. This setting spray does not come to play. Your makeup will be set all the way through the encore.

Hope you enjoy your festival weekend and remember to tag @kulfibeauty when you share your look!