USC M.A. PRA COMP EXAM INSHA KHAN
NEWS RELEASE
NOT FOR IMMEDIATE RELEASE
EMBARGO UNTIL 7 A.M. EASTERN ON 8/31/23
Insha Khan
Communications Director, Fenty Beauty
Phone: (222) 333-4444
Email: iskhan@fentybeauty.com
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Rendezvous at The Diamond Drop
Fenty Beauty Celebrates 6th Anniversary with Exclusive Pop-Up Collection
LAS VEGAS, Nevada. – Calling all thrill-seek’rs, star-stunn’rs, and dare-do’rs. Fenty Beauty will be popping-up all over the U.S. from September 1st through September 17th to celebrate its 6th anniversary with an espionage-themed collection called The Diamond Drop.
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This show-stopping selection features Swarovski crystal-studded lipstick cases and compacts as well as a limited edition vegan leather kit of travel-size favorites for the Fenty addict on the run. Pop-ups will also be stocked with year-round Fenty favorites so visitors can swatch, search, and stock up in-person.
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“We designed it to be like a heist mixed with a spy thriller set in a high-security art exhibit,” said Rihanna, founder of Fenty Beauty. “It’s inspired by all the daring, rockstar Fenty fans and you’ll be able to get your Instagram moment with these different photoshoot corners.” She continued, “I’m gonna have to drop by undercover to pick up some more Gloss Bomb,” hinting at a possible surprise visit.
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Doors open 8 a.m. on Friday, September 1st. Pop-up hours will be 8 a.m. to 8 p.m. everyday.
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Chase down The Diamond Drop at the following locations:
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Atlanta, Georgia - Lenox Square
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Arlington, Virginia - Fashion Centre at Pentagon City
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Culver City, California - Culver City Mall
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Garden City, New York - Roosevelt Field Mall
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Houston, Texas - Houston Galleria
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King of Prussia, Pennsylvania - King of Prussia
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Las Vegas, Nevada - Fashion Show Las Vegas
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About Fenty Beauty
Fenty Beauty is a leading inclusive beauty brand founded by singer and actress Rihanna. Started in 2017 with a 50-shade foundation range, Fenty Beauty has been shaking up the status quo of the beauty industry since day one. Its mission is to celebrate boldness, self-expression, and everyday glamour with Earth-conscious products.
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